Customer Retention

What is Customer Retention?


Customer retention is the process through which businesses maintain their existing customer base and reduce defections to rival brands. Satisfied customers will return to use your business again, whilst neutral or dissatisfied are likely try your competitors.


Why is a Customer Retention Strategy important to my business?


Most successful companies spend money on marketing to acquire new customers. Getting new people to trust your brand is a much more difficult proposition than retaining customers who already do. It also generally costs much less to retain an existing customer than it does to acquire a new one.

Reward employees, partners or customers

with Appreciate Business Services


Call our dedicated Corporate Services Team on

0333 230 1204

How can we keep our customers loyal for longer?


Our gift cards and vouchers are a perfect way to reward your customers for continuing or renewing a service with your business. The positive reinforcement between your business and those receiving the gift card will give your business a competitive edge over your rivals and ensures that your hard won customers keep returning again and again. is the UKs leading gift card and voucher website. We can offer your business a wide range of gift cards and vouchers for retailers such as John Lewis, Marks & Spencer and Love2shop, the UKs leading multi store voucher & gift card

Need flexible invoicing and payment options?

If you need more information on any of the enhanced services detailed above, take a look at our sister website Alternatively, if you would prefer to speak to a member of the Appreciate Business Services team, please fill out the enquiry form on this page or use the live web chat during business hours.


  0333 230 1204

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