Customer Acquisition

What is customer acquisition?


Customer acquisition is the name of a marketing concept for attracting new customers. Many successful companies have realised that an initial investment in acquiring a customer will pay for itself in the long run as the customer return will return regularly.

How can I use customer acquisition to help and grow my business?


By working out the lifetime profit value of a new customer and then calculating the cost of attracting that customer, your business can develop a customer acquisition strategy. Once a customer acquisition cost is established, then customers whose estimated lifetime value is greater than this initial acquisition cost can be targeted by your business. As long as your lifetime profit value for new customers exceeds the initial cost per acquisition of those customers then your business will grow, profitably.

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Why use to help with your Customer Acquisition?


Once you have identified the new customers you wish to target, an incentive may be required in order to persuade them to use your products or services for the first time. This is where can help. Our wide range of gift cards and gift vouchers are a perfect inducement for new customers and are already used by many UK companies for this particular purpose. is the UKs leading gift card and voucher website, and can be used to purchase gift cards and vouchers for UK retailers such as John Lewis, Marks & Spencer and Amazon, or our own multi store Love2shop Voucher or Love2shop Gift Card. With next day secure delivery available you can order up to £10,000 per transaction safe in the knowledge that can quickly meet your business’s customer acquisition needs.

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If you need more information on any of the enhanced services detailed above, take a look at our sister website Alternatively, if you would prefer to speak to a member of the Appreciate Business Services team, please fill out the enquiry form on this page or use the live web chat during business hours.


  0333 230 1204

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