Why nurturing customer loyalty is essential for your business.
Loyal customers are using your company because of a positive emotional experience they associate with it. This may have been due to excellent service, great products, convenience or because of other perceived personal benefits.
Customer Loyalty is vital for any business that wants to grow and thrive. Creating a sense of loyalty can have multiple benefits for any business. As brand advocates for your company, loyal customers can personally spread a positive message to others about your business. This “word of mouth” promotion can be one of the most powerful forms of marketing and also has the benefit of being free.
Keeping loyal customers for longer can lower marketing expenditure. This is because it costs far less to retain loyal customers that return repeatedly, than to acquire new ones. Loyal customers are less likely to go elsewhere once they have established a positive feeling of loyalty towards your brand and are likely to increase their spend with your business over time.
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Customer Loyalty Schemes are used by many businesses to offer perks and incentives to their most loyal customers. This ensures that there is a positive association in the customers mind with the business and can create a sense of loyalty.
Gift cards and gift vouchers make for a great customer perk and are used in many customer loyalty programmes as customer rewards. As the UKs leading gift card and voucher website, highstreetvouchers.com offers a wide range of gift cards and vouchers for retailers such as John Lewis, Marks & Spencer and Tesco. We are also the home of Love2shop the UKs leading multi store voucher & gift card.
If you are interested in setting up a Customer Loyalty Scheme or if you are already running a type of loyalty scheme, highstreetvouchers.com can provide you with next day secure delivery. You can order up to £10,000 per transaction, safe in the knowledge that highstreetvouchers.com can quickly meet your business’s needs.
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If you need more information on any of the enhanced services detailed above, take a look at our sister website www.appreciate.co.uk. Alternatively, if you would prefer to speak to a member of the Appreciate Business Services team, please fill out the enquiry form on this page or use the live web chat during business hours.