Customer Incentives

If you want to increase your sales and frequency of purchases made by your current customer base then you need to consider introducing customer incentives and rewards.

Using gift vouchers and gift cards for your customer incentives

Thousands of companies use gift vouchers and gift cards for their customer incentives because they are so flexible and customers find them so attractive.

The most popular multi-retailer gift vouchers for customer incentives are the Love2shop voucher and the Leisure voucher. They work well because they appeal to a broad spectrum of people as they can be spent in so many places.

The Love2shop voucher can be spent in thousands of shops, restaurants and attractions including: Toys 'R' Us, Boots, HMV, Debenhams, JJB Sports, River Island, House of Fraser, New Look and many more. They can even be used by your customers to pay for a stay in a Marriott Hotel, to visit Alton Towers or to enjoy a meal in Bella Italia.

If you want to use single-retailer gift vouchers to increase customer loyalty then it is a good idea to select a few and allow your customers to choose the one they really want. If you just opt for one single-use voucher then you will be reducing the effectiveness of your customer incentives program because you are presuming that the same 'carrot' will appeal to all of your customers.